Fang & Velour

Our Story

Meet Aries Velour

Ambassador & Inspiration

Aries Velour, black and tan Shiba Inu brand ambassador

“Hello, darling.”

I'm Aries Velour — the face, the muse, and the heartbeat behind Fang & Velour. My human created this brand because, frankly, I deserved better. We all do. Better beds. Better fragrance. Better style. The kind of everyday essentials that feel as luxurious as they look.

You see, Fang & Velour isn't just about pet products — it's about celebrating the bond we share, wrapped in elegance and crafted with care. Every detail, from our signature scents to on-the-go accessories, is designed to make us feel loved, comfortable, and impossibly stylish.

Because true luxury isn't just something you own — it's something you feel. It's the quiet confidence of knowing you're surrounded by beauty, the comfort that lingers long after the moment, and the way a well-made thing can transform the everyday into the extraordinary. Luxury is a way of life — for both humans and the dogs who adore them.

We call it “Where sophistication meets savage” — because you shouldn't have to choose between the two. And if you ask me, life's simply better when you're surrounded by beautiful things… and beautiful company.

— Aries Velour

Company Ambassador, Fang & Velour

Luxury

Black, gold, and intentional design. Every product should feel like it belongs next to the finest fashion houses — not a pet aisle.

Safety

Our Velour Mist Lab fragrances are alcohol-free, pet-safe when used as directed, and developed for soft, lasting aroma on fur.

Craft

Premium before practical. Design first. Quality always. From magnetic boxes to monogrammed essentials — unboxing is part of the product.

Aries Velour portrait

The brand behind the muse

Fang & Velour is a luxury pet lifestyle brand based in Boca Raton, Florida. We launched with a focused collection — four signature fragrances and a travel essential — because excellence is edited, not endless. More is coming. Only when it's worthy.